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SuperDog & Battersea Dogs & Cats Home announce partnership to raise awareness of dog health and well-being 

SuperDog has been announced as the lead sponsor at this year’s Collars & Coats Gala Ball in aid of Battersea Dogs & Cats Home. 

Since 2015, SuperDog has supported Battersea Dogs & Cats Home via a donation on every pack of Joints & Bones and Health & Vitality dog supplements, which is from the specialist pet division of Vitabiotics, the number one vitamins company. It’s a natural progression for Battersea and SuperDog to continue to work together on the Collars & Coats Gala Ball, as both are dedicated to maintaining the health and wellbeing of dogs. 

Robert Taylor, Senior Vice President of Vitabiotics, and the proud owner of two Battersea rescue cats, said:

‘“It’s a true honour for Vitabiotics and SuperDog to be the headline supporter of the Battersea Collars & Coats gala dinner, to raise vital funds for the most famous dogs and cats home in the world. SuperDog is dedicated to the wellbeing of your four-legged friend, which is something Battersea and Vitabiotics believe in passionately. It’s also wonderful to see our Vitabiotics Wellman ambassador, David Gandy, supporting Battersea as one of its main ambassadors for many years, making the connection even stronger. But the highlight of the evening will be seeing SuperDog on the Guard of Honour coats, featuring some of the world’s most special rescue dogs on the red carpet.” 

The event, which took place on November 3rd, is a globally acclaimed fundraiser, the only one in the world to feature a red carpet Guard of Honour featuring around 25 rescue dogs. In its eighth year, the event offers high profile guests and celebrities the opportunity to be part of a globally renowned event for the health and well-being of pets, which aims to raise £250,000 this year. 

This year’s theme is Changing Lives Home and Away, focusing on the work that Battersea does outside the home where the teams work in tough environments (prisons, pupil referral units, deprived communities),– so it’s a real honour for SuperDog to be supporting Battersea’s important and challenging work in this area. 

More than ever pet owners acknowledge the importance of ensuring their dogs are receiving all the nutrients they need to stay looking and feeling healthy. SuperDog Health & Vitality and Joints & Bones are comprehensive scientifically researched vitamins and mineral formulas, which help maintain the overall health of dogs. 

SuperDog Health & Vitality - This advanced formula contains a blend of essential nutrients at optimum levels to help maintain overall health, vitality and wellbeing. Including Amino Acids, Linseed Oil, L-Carnitine, Seaweed, MSM and Siberian Ginseng.

SuperDog Joints & Bones - This maximum strength recipe contains a unique all-in-one combination of advanced joint health ingredients to help dogs stay active. Including key ingredients Omega-3, Chondroition, Glucosamine, MSM, and key vitamins and minerals.

The SuperDog range is available in a delicious braised beef flavour and can help safeguard a dog’s diet, whatever his or her size. Available from Boots and online at

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